Six Reasons why your Products are not Selling

To make a sale in business, there are 6 definite reasons that you have to know about why customers don't buy. With those reasons in mind, you will be able to adjust your business model to increase your sales.

First is No Money.

It is obvious you cannot buy a Rolls Royce with a Toyota budget. If your target audience cannot afford your product or service, then you need to reconsider your pricing or adjust your costs.

Second is No time.

If a customer does not have the time to view a product or service to buy, they will not.

Third one is No Want.

Ask yourself this simple question. Have you ever needed a brand new macbook or has the elegancy of Apple made you want one? It is mandatory that you create that desire in your customers. If you are able to do that, most people will not mind spending more money to purchase your product. Additionally, those customers will more than likely come back for more products.

Fourth is no Need.

Logically if they do not need the product they will not buy. You need to perform market research and analyze your potential customers to determine if your product should even exist in the first place.

Fifth is no urgency.

Remember during the pandemic of 2019 when people were paying a hundred bucks for toilet paper? This is a good example of urgency. If the urgency does not exist, you need to find a way to create it.

Sixth is no trust.

Would you rather buy something from a known seller or from someone on the streets? Trust must be built in order to attract more customers. As your brand grows, trust will also increase and potential customers will no longer doubt you.